Jonathan M Jacobs


As a young professional in the architecture and design industry Jonathan discovered that there were no intriguing grooming options for professional gentlemen like himself and that the barber industry was underserving this huge market. Since this discovery, Jonathan has been tirelessly devoted to bringing a distinguished grooming experience to the modern metropolitan gentleman; an experience that resonates with all involved and that ultimately brings the barbering industry back to its prestige as the cultural epicenter for gentlemen.

Anton Brovchenko


Although his professional background is in finance, Anton's love for all things sartorial led him to launch his own online haberdashery in 2015. It was a chance meeting with Jonathan Jacobs that further convinced him that being a gentleman isn't just about how you look, it is about you feel and the positive impact you have on others. Thus Anton joined the ETHOS GSFM team to build a haven for current gentlemen and inspire a new generation of men to become gentlemen as well.

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Sean E Robinson

Sean is a licensed Barber Stylist, with 10 years of professional experience within the craft. He is an artist at heart, which gives him a keen focus on design and aesthetic. His vigor for art, lifestyle and customer service enables him to deliver the best product and experience the modern gentleman can receive. Sean believes that each person has their own intricate details about how they want to look and feel, and he prides himself on being committed to going to the necessary lengths to meet these needs!