Jonathan M Jacobs


As a young professional in the architecture and design industry Jonathan discovered that there were no intriguing grooming options for professional gentlemen like himself and that the barber industry was underserving this huge market. Since this discovery, Jonathan has been tirelessly devoted to bringing a distinguished grooming experience to the modern metropolitan gentleman; an experience that resonates with all involved and that ultimately brings the barbering industry back to its prestige as the cultural epicenter for gentlemen.

Anton Brovchenko


Although his professional background is in finance, Anton's love for all things sartorial led him to launch his own online haberdashery in 2015. It was a chance meeting with Jonathan Jacobs that further convinced him that being a gentleman isn't just about how you look, it is about you feel and the positive impact you have on others. Thus Anton joined the ETHOS GSFM team to build a haven for current gentlemen and inspire a new generation of men to become gentlemen as well.



Hassan DeMarco


Hassan DeMarco is a second-generation Barber from Philadelphia, Pennsylvania. Hassan obtained his Barber License and started working full-time at the age of 19. . In September 1999, at 23 years of age, Hassan opened his first Barbershop. While pursuing his life time career in Barbering he has been able to accomplish short and long-term goals which encompassed high-end clientele and having his work published in magazines such as Sports Illustrated and Ebony. These are some of the many highlights of his career, which has helped him achieve a level of professionalism to an ever-growing search for perfection. This thirst for perfection has afforded him the opportunity to become a International Educator for Clubman Pinaud, teaching in several cities, such as London, UK, Los Angeles, CA, and New York City.

Sean E Robinson


Sean is a licensed Barber Stylist, with 10 years of professional experience within the craft. He is an artist at heart, which gives him a keen focus on design and aesthetic. His vigor for art, lifestyle and customer service enables him to deliver the best product and experience the modern gentleman can receive. Sean believes that each person has their own intricate details about how they want to look and feel, and he prides himself on being committed to going to the necessary lengths to meet these needs!

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Tola Thatch


Tola is a licensed Barber stylist with 5 years of experience. He started at a salon but found his niche in men’s grooming. Tola values professionalism and believes that our clients deserve our undivided attention while being serviced. During his time training to become a Cosmetologist, he realized how motivating it is to make clients feel great about themselves. “To be able to help whoever is in my chair, I visualize the positive difference I can have on my client’s day.” Tola prides himself on attention to detail to elevate your haircut experience.

Barnard Gray Jr.


Barnard is a licensed barber with 13 years of experience. He has a keen eye, is confident with his expertise and genuinely loves the craft of Upscale Men's Grooming.